The Infinite Campaign automatically generates and posts an infinite series of video ad campaigns.

I downloaded all of the demographic categories that Facebook and Twitter use to sell targeted advertising. A computer program randomly selects three of these categories, then overlays that text on top of automatically selected stock footage to generate an ad-like video. Finally, the program logs me in to Twitter, uploads the video, and auto-generates a new ad campaign, targeting the same groups used to generate the video. Users then see, in video form, the demographic categories that Twitter believes represent them.

The end results are portraits of Internet users generated according to the fantasies by which advertisers understands us.

Excerpts from The Infinite Campaign

Display at The Photographers' Gallery, London

Display at The Photographers' Gallery, London


Display at The Photographers' Gallery, London

Display at The Photographers' Gallery, London