Smell Dating

Smell Dating is a dating service that matches you based on scent alone. The project was a collaboration with Tega Brain and Useless Press.

How it works (from the website):

1. We send you a t-shirt
2. You wear the shirt for three days and three nights without deodorant.
3. You return the shirt to us in a prepaid envelope.
4. We send you swatches of t-shirts worn by a selection of other individuals.
5. You smell the samples and tell us who you like.
6. If someone whose smell you like likes the smell of you too, we’ll facilitate an exchange of contact information.
7. The rest is up to you.

Press/External

• The Guardian
• Huffington Post
• Buzzfeed
• The Ellen DeGeneres Show
• New York Observer
• Reuters
• The Creators Project
• Marie Claire