Smell Dating

Smell Dating Logo

Smell Dating is a dating service that matches you based on scent alone. The project was a collaboration with Tega Brain and Useless Press.

How it works (from our website):

  1. We send you a t-shirt
  2. You wear the shirt for three days and three nights without deodorant.
  3. You return the shirt to us in a prepaid envelope.
  4. We send you swatches of t-shirts worn by a selection of other individuals.
  5. You smell the samples and tell us who you like.
  6. If someone whose smell you like likes the smell of you too, we’ll facilitate an exchange of contact information.
  7. The rest is up to you.

Promotional Video:

Smell Dating in NYC:

Smell Dating in Shanghai:

Smell Dating in Amsterdam:

Press supercut (edited by Tega Brain):

The project was featured in outlets like: The Guardian US, Huffington Post, Buzzfeed, The Ellen DeGeneres Show, The New York Observer, Fox8, Reuters TV, Al Jazeera, The Creators Project, HuffPost Love and Sex Podcast, ABC News, Time Magazine, The Times of India, Glamour Magazine, Marie Claire, Time Out New York, Time Magazine, Gizmodo, Brooklyn Paper, Il Fatto Quotidiano, Irish Examiner, Radio Hamburg, Australian Broadcasting Corporation, Fortune, Daily Mail, New York Daily News, Tech Insider, South China Morning Post, Vice Japan.